🌍 Division Overview
The Disaster and Crisis Management Division is responsible for protecting Sadi Agricultural Holdings’ people, assets, livestock, crops, and operations from unexpected events such as natural disasters, disease outbreaks, logistical disruptions, and operational risks.
This division ensures preparedness, rapid response, recovery, and long-term resilience, aligning with global crisis management principles of prevention, response, and recovery.
The division is led by the Vice President (VP) of Disaster & Crisis Management / Media Relations, Lefika Sethunya, a critical executive role responsible for ensuring operational resilience while protecting the organization’s public image during times of crisis.
🎯 Mission Statement
To safeguard agricultural productivity, human life, and business continuity through proactive planning, rapid response, and sustainable recovery strategies.
🧭 Core Objectives
- Protect livestock, crops, and infrastructure
- Ensure employee and community safety
- Maintain uninterrupted supply chains
- Reduce financial and operational losses
- Strengthen long-term agricultural resilience
🏗️ Division Structure
1. Crisis Command Unit (Leadership)
- Crisis Director (Head of Division)
- Executive Liaison
- Safety Officer
- Legal & Compliance Advisor
Role:
Provides strategic direction, decision-making authority, and coordination across all divisions.
2. Operations & Emergency Response Unit
- Field Response Teams
- Veterinary Emergency Team
- Farm & Infrastructure Protection Team
Role:
- Execute on-ground emergency actions
- Rescue livestock and secure assets
- Restore operational control quickly
3. Planning & Risk Intelligence Unit
- Risk Analysts
- Environmental & Climate Monitoring Officers
- Data & Reporting Specialists
Role:
- Identify risks (drought, floods, disease outbreaks)
- Develop contingency plans
- Monitor early warning systems
4. Logistics & Resource Coordination Unit
- Supply Chain Coordinators
- Transport & Fleet Managers
- Equipment & Storage Managers
Role:
- Ensure availability of feed, water, fuel, and medical supplies
- Coordinate emergency transport and relocation
- Manage storage and distribution systems
5. Communications & Stakeholder Unit
- Public Relations Officer
- Internal Communications Manager
- Community Liaison
Role:
- Communicate with farmers, partners, and government
- Manage crisis messaging and updates
- Protect company reputation
6. Finance & Recovery Unit
- Financial Controller
- Insurance & Claims Officer
- Grants & Relief Coordinator
Role:
- Track crisis-related costs
- Manage insurance claims and funding
- Oversee financial recovery programs
⚠️ Types of Crises Managed
- Drought and water shortages
- Flooding and extreme weather
- Livestock disease outbreaks
- Crop failure and pest infestations
- Transport and logistics disruptions
- Fire outbreaks and infrastructure damage
Agricultural disaster management also includes damage assessment, recovery planning, and supply restoration, ensuring farmers return to productivity quickly.
🔄 Crisis Management Phases
1. Preparedness
- Risk assessments and audits
- Emergency drills and simulations
- Stockpiling essential resources
2. Response
- Activate crisis command system
- Deploy emergency teams
- Communicate with stakeholders
3. Recovery
- Restore farming operations
- Provide support to affected stakeholders
- Rebuild infrastructure
4. Mitigation
- Introduce resilient farming practices
- Improve systems and infrastructure
- Strengthen future response capacity
🤝 Strategic Partnerships
- Government disaster management agencies
- Veterinary and agricultural services
- Transport & logistics partners
- NGOs and community organizations
Collaboration is essential to ensure coordinated response and recovery across the agricultural sector.
🚜 Key Deliverables
- Disaster Preparedness Plans
- Emergency Response Protocols
- Business Continuity Plans
- Risk Assessment Reports
- Crisis Communication Framework
💡 Innovation Focus
- Climate-smart agriculture
- Early warning systems (weather & disease tracking)
- Digital monitoring of farms and livestock
- Sustainable recovery solutions
🧱
- “Prepared Today. Protected Tomorrow.”
- “Resilience in Every Season.”
- “Safeguarding Agriculture, Securing the Future.”
Executive Leadership
👤 Vice President: Disaster & Crisis Management / Media Relations
The division is led by the Vice President (VP) of Disaster & Crisis Management / Media Relations, a critical executive role responsible for ensuring operational resilience while protecting the organization’s public image during times of crisis.
🎯 Role Overview
The VP provides strategic leadership, rapid decision-making, and coordinated crisis communication, ensuring that all emergencies are handled efficiently, transparently, and professionally.
This role bridges operational response with public and stakeholder communication, making it essential for both internal stability and external trust.
🧭 Key Responsibilities
🚨 Crisis Leadership & Response
- Lead the Crisis Command Unit during emergencies
- Activate and oversee disaster response protocols
- Coordinate all units for rapid and effective action
📢 Media & Public Relations
- Serve as the official spokesperson for the company
- Manage media briefings, press releases, and public statements
- Protect and strengthen the company’s reputation
🔗 Stakeholder Coordination
- Liaise with government authorities, partners, and communities
- Ensure transparent communication with investors and clients
- Maintain strong relationships during and after crises
📊 Risk & Strategy Oversight
- Approve risk management and disaster preparedness plans
- Monitor emerging threats (climate, disease, logistics)
- Guide long-term resilience and sustainability strategies
💰 Recovery & Continuity Leadership
- Oversee recovery operations and business continuity plans
- Ensure rapid restoration of agricultural and logistics operations
- Align financial recovery with strategic goals
🧠 Key Competencies
- Crisis leadership and decision-making
- Strategic communication & media handling
- Risk management and emergency planning
- Agricultural and environmental awareness
- Stakeholder and government relations
🏛️ Position in Organizational Structure
The VP reports directly to:
- Chief Executive Officer (CEO)
- Board of Directors
And oversees:
- Crisis Command Unit
- Communications & Stakeholder Unit
- Operations & Emergency Response
- Risk & Intelligence Teams
🌍 Leadership Impact
Under this role, Sadi Agricultural Holdings ensures:
- Swift and controlled crisis response
- Strong public confidence and brand protection
- Minimized operational disruption
- Long-term agricultural sustainability